Skip to main content

Using IBM Social Business to Take Your Business Relationships to the Next Level: A Game Changer for Small, Medium, and Large Businesses



Published on 05 April 2011, updated 27 March 2014

  1. .EPUB (0.2 MB)
  2. .PDF (0.5 MB)

Share this page:   

IBM Form #: REDP-4746-00

Authors: IBM Team Business Social

    menu icon


    IBM® defines Social Business as a business that embraces networks of people to create business value. Social businesses embrace technology to enhance relationships between employees, customers, and partners. They augment business processes and applications with social interactions and insight. They provide integrated activities that use business data and social data. Social businesses more fully integrate the collective knowledge of people-centric networks to accelerate decision making, strengthen business processes, and increase innovation that matters.

    This IBM Redguide™ publication provides information about IBM Social Business and includes details about the business need and the value of transformation to a social business. It presents a high-level Social Business component diagram, highlights key capabilities, and includes customer case studies that exemplify how some of these capabilities can be applied.

    Table of Contents

    Executive overview

    The business need for Social Business

    The business value of Social Business

    The core concepts that drive Social Business

    The technology of Social Business

    Social Business Agenda

    How to get started



    Others who read this also read