This IBM® Redbooks® publication positions WebSphere® Commerce Version 7 in today’s marketplace and discusses its enhanced features enabling business users to achieve their vision for precision marketing.

This book helps you to tailor and configure the Marketing tool in IBM Management Center for WebSphere Commerce to create and manage various promotion campaigns as needed by your business.

This book provides several business scenarios which can be implemented through simple customizations. Each scenario addresses a unique requirement which can be mapped with similar business scenarios.

This book has been developed for an experienced WebSphere Commerce design and developers audience.

Part 1. Precision Marketing with WebSphere Commerce

Chapter 1. Precision Marketing

Chapter 2. Web activities

Chapter 3. Dialog activities

Part 2. Customization scenario

Chapter 4. Create a new target

Chapter 5. Extend the customer segment

Chapter 6. Create a new trigger

Chapter 7. Customize an existing action

Part 3. Common Practices

Chapter 8. Common Practices

Part 4. Appendixes

Appendix A. Triggers, Targets, Actions, and Branching