Precision Marketing in WebSphere Commerce

An IBM Redbooks publication

Note: This is publication is now archived. For reference only.

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Published on 11 May 2010

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ISBN-10: 0738434183
ISBN-13: 9780738434186
IBM Form #: SG24-7790-00


Authors: Rufus Credle, Priyajith Chembakassery, Julie Iammarino and Vikas C Roy

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    Abstract

    This IBM® Redbooks® publication positions WebSphere® Commerce Version 7 in today’s marketplace and discusses its enhanced features enabling business users to achieve their vision for precision marketing.

    This book helps you to tailor and configure the Marketing tool in IBM Management Center for WebSphere Commerce to create and manage various promotion campaigns as needed by your business.

    This book provides several business scenarios which can be implemented through simple customizations. Each scenario addresses a unique requirement which can be mapped with similar business scenarios.

    This book has been developed for an experienced WebSphere Commerce design and developers audience.

    Table of Contents

    Part 1. Precision Marketing with WebSphere Commerce

    Chapter 1. Precision Marketing

    Chapter 2. Web activities

    Chapter 3. Dialog activities

    Part 2. Customization scenario

    Chapter 4. Create a new target

    Chapter 5. Extend the customer segment

    Chapter 6. Create a new trigger

    Chapter 7. Customize an existing action

    Part 3. Common Practices

    Chapter 8. Common Practices

    Part 4. Appendixes

    Appendix A. Triggers, Targets, Actions, and Branching

     

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