Planning and Managing the Deployment of WebSphere Commerce

An IBM Redbooks publication

Note: This is publication is now archived. For reference only.

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Published on June 09, 2008, updated December 05, 2008

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ISBN-10: 0738485039
ISBN-13: 9780738485034
IBM Form #: SG24-7588-00


Authors: Peter Swithinbank, Charles Ackeifi, Jennifer Allan, Christopher McCollum, Nevine Helmy, N Krishnan (Kitty), Peter Woo and Li Xie

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    Abstract

    To be successful on the Web, you have to run eCommerce as you would run a bricks and mortar store - like a business. You not only must build an attractive storefront on the Web, you then have to keep looking for ways to turn browsers into customers, and then make sure you keep your customers returning by giving them high quality service.

    WebSphere® Commerce is about much more than building an attractive eCommerce Web site to display and sell from a catalog of products. It is about running a competitive eCommerce business, running marketing campaigns and promotions to generate sales, and running an efficient back office to fulfill orders and keep your customers coming back for more purchases.

    We asked a team of WebSphere Commerce experts who have many years of experience creating and deploying eCommerce solutions for some of the largest, and some much smaller retailers and business to business customers, to get together and write a book about it, and pass on their expertise to clients coming new to the world of WebSphere Commerce .

    This IBM® Redbooks® publication shows you how to start planning to use all the capabilities of WebSphere Commerce effectively, to improve your business, and also to do eCommerce efficiently on a global scale.

    Table of Contents

    Part 1. Know your eCommerce solution

    Chapter 1. Identify your business context

    Chapter 2. What WebSphere Commerce provides

    Chapter 3. Complete your eCommerce solution

    Part 2. Plan your eCommerce project

    Chapter 4. First steps

    Chapter 5. Organize your eCommerce resources

    Chapter 6. Challenges and pitfalls

    Part 3. Plan your eCommerce infrastructure

    Chapter 7. Patterns of infrastructure for eCommerce

    Chapter 8. Best of breed infrastructure

    Chapter 9. Size your infrastructure

    Chapter 10. Development, test, and production environments

    Part 4. Keep on running

    Chapter 11. Running your Web site

    Chapter 12. Troubleshoot your eCommerce site

    Appendix A. Solution Outline Template

    Appendix B. Business Vision Template

     

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