To be successful on the Web, you have to run eCommerce as you would run a bricks and mortar store - like a business. You not only must build an attractive storefront on the Web, you then have to keep looking for ways to turn browsers into customers, and then make sure you keep your customers returning by giving them high quality service.
WebSphere® Commerce is about much more than building an attractive eCommerce Web site to display and sell from a catalog of products. It is about running a competitive eCommerce business, running marketing campaigns and promotions to generate sales, and running an efficient back office to fulfill orders and keep your customers coming back for more purchases.
We asked a team of WebSphere Commerce experts who have many years of experience creating and deploying eCommerce solutions for some of the largest, and some much smaller retailers and business to business customers, to get together and write a book about it, and pass on their expertise to clients coming new to the world of WebSphere Commerce .
This IBM® Redbooks® publication shows you how to start planning to use all the capabilities of WebSphere Commerce effectively, to improve your business, and also to do eCommerce efficiently on a global scale.
Part 1. Know your eCommerce solution
Chapter 1. Identify your business context
Chapter 2. What WebSphere Commerce provides
Chapter 3. Complete your eCommerce solution
Part 2. Plan your eCommerce project
Chapter 4. First steps
Chapter 5. Organize your eCommerce resources
Chapter 6. Challenges and pitfalls
Part 3. Plan your eCommerce infrastructure
Chapter 7. Patterns of infrastructure for eCommerce
Chapter 8. Best of breed infrastructure
Chapter 9. Size your infrastructure
Chapter 10. Development, test, and production environments
Part 4. Keep on running
Chapter 11. Running your Web site
Chapter 12. Troubleshoot your eCommerce site
Appendix A. Solution Outline Template
Appendix B. Business Vision Template