How do you keep the pulse of your customers today? Customers are leaving more clues than ever on what they want and need. However, the ability to get a singular view, observe trends and changes in behavior, and then respond proactively is not as simple as it seems. It can often feel like shooting at a moving target.

IBM® Watson Marketing Insights provides marketing analysts with a dynamic view of customer behavior and the power of predictive insights without requiring analytics skills. Presented in an interactive visual format, marketers receive a daily feed of insights and prioritized recommendations that allow them to quickly and easily identify the most impactful areas for targeted marketing outreach.

This IBM Redguide™ publication introduces the IBM Watson Marketing Insights solution and highlights the business value of the solution. It provides a high-level architecture and identifies key components of the architecture.

Executive overview

Delivering on the promise of customer centricity

Analytics designed with the marketer in mind

An analytically supercharged marketing platform

Marketing the "man plus machine" cognitive era

A solution built for purpose

Rich analytic techniques

Actionable insights and rich audience building

Extending reach with third-party customer data

Conclusion