The Power of Cognitive Marketing: IBM Watson Marketing Insights

An IBM Redpaper publication

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Published on March 16, 2017

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ISBN-10: 0738456047
ISBN-13: 9780738456041
IBM Form #: REDP-5432-00


Authors: Theresa Morelli and Colin Linsky

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    Abstract

    How do you keep the pulse of your customers today? Customers are leaving more clues than ever on what they want and need. However, the ability to get a singular view, observe trends and changes in behavior, and then respond proactively is not as simple as it seems. It can often feel like shooting at a moving target.

    IBM® Watson Marketing Insights provides marketing analysts with a dynamic view of customer behavior and the power of predictive insights without requiring analytics skills. Presented in an interactive visual format, marketers receive a daily feed of insights and prioritized recommendations that allow them to quickly and easily identify the most impactful areas for targeted marketing outreach.

    This IBM Redguide™ publication introduces the IBM Watson Marketing Insights solution and highlights the business value of the solution. It provides a high-level architecture and identifies key components of the architecture.

    Table of Contents

    Executive overview

    Delivering on the promise of customer centricity

    Analytics designed with the marketer in mind

    An analytically supercharged marketing platform

    Marketing the "man plus machine" cognitive era

    A solution built for purpose

    Rich analytic techniques

    Actionable insights and rich audience building

    Extending reach with third-party customer data

    Conclusion

     

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