Big data is growing rapidly and driving a need within each enterprise for new tools and methodologies. This new data, when it is used in a comprehensive system, offers the potential for unique insights that drive new actions across the entire enterprise.

Here are three areas that take advantage of big data:

• Marketing intelligence and media awareness
• Corporate governance, risk management, and regulatory compliance
• Operational efficiency

This IBM Redbooks® Point-of-View demonstrate how discrete solutions can be innovatively combined to create a comprehensive enterprise solution that integrates enterprise solutions with big data. Individually, these business analytic solutions provide substantial incremental value. When they are used in a comprehensive system, they offer unique insight across an entire enterprise.

Taking advantage of big data

Creating an integrated solution

What's next: How IBM can help