Skip to main content

Retail Solutions: Technology Innovation that Matters

An IBM Redpaper publication

Note: This is publication is now archived. For reference only.


Published on 02 March 2006

  1. .PDF (1.3 MB)

Share this page:   

IBM Form #: REDP-4087-00

Authors: Lynn Behnke, Patterson and LindaMay

    menu icon


    The retail industry is evolving into a marketplace of extremes. Customers seek low cost for basic goods at the low end of the competitive spectrum, yet at the high end pay premium prices for goods that offer high personal value. Undifferentiated competitors in the middle are fading away.

    Retailers are meeting these and other challenges by striving to differentiate brand propositions, fashion distinctive shopping experiences, and optimize business processes throughout every element of their value chain. Retailers are achieving these goals with the help of IBM retail solutions and IBM infrastructure to run them on.

    Using examples based on real customer experiences, this Redpaper describes IBM retail solutions available to help retailers shape operations to meet the challenges and opportunities emerging in the industry landscape. Customer examples also illustrate how infrastructure from IBM can help retailers maximize the value of their business solutions.

    This Redpaper is intended for CIOs and others that are responsible for evaluating retail business solutions, and for IBM teams who sell, implement, and support them.

    Table of Contents

    Chapter 1. Retail industry landscape

    Chapter 2. Technology innovation that matters: IBM retail solutions

    Chapter 3. Technology enablers for retail solutions


    Others who read this also read