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Abstract
This Redbooks® publication discusses the value proposition of cross channel solutions, where we describe the IBM® solution: IBM Retail Integration Framework, Commerce Product Strategy, and service-oriented architecture (SOA) as an enabler. In depth, this solution describes cross channel processes, cross channel features, and proposes scenarios and configurations to meet the challenges in a competitive environment.
This Redbook describes the latest features and techniques of IBM WebSphere® Commerce V7. We present an overview of the WebSphere Commerce order and inventory management systems and the DOM integration framework and a sample DOM integration scenario.
Web 2.0 Madisons Starter Store storefront is discussed and presents a hands-on experience on integrating MapQuest with the IBM WebSphere Commerce V7 Store Locator feature. We discuss in-depth on how a merchant can use the mobile features included in IBM WebSphere Commerce V7 to define E-Marketing spots and promotion for mobile users. And, we demonstrate how-to use Google Maps with the Store Locator on a mobile device.
Included in this Redbooks publication, is an example on how to apply WebSphere Commerce features on a cross channel solution. The Easy Hogar y Construccion is a home improvement retail in South America. It explains how to scale from an SOA store to a cross channel business model.
This Redbook is design for use by WebSphere Commerce developers, practitioners, and solution architects in various industries.
Table of contents
Chapter 1. Introduction
Chapter 2. Multichannel solution overview
Chapter 3. IBM WebSphere Commerce V7 features
Chapter 4. DOM integration
Chapter 5. Web 2.0 storefront
Chapter 6. Mobile Commerce
Chapter 7. Client end-to-end cross channel solution
Appendix A. Samples of WebSphere Commerce SOA Service Request and Response
Appendix B. Sample code
Disclaimer
These pages are Web versions of IBM Redbooks- and Redpapers-in-progress. They are published here for those who need the information now and may contain spelling, layout and grammatical errors.
This material has not been submitted to any formal IBM test and is published AS IS. It has not been the subject of rigorous review. Your feedback is welcomed to improve the usefulness of the material to others.
IBM assumes no responsibility for its accuracy or completeness. The use of this information or the implementation of any of these techniques is a customer responsibility and depends upon the customer's ability to evaluate and integrate them into the customer's operational environment.