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The Power of Cognitive Marketing: IBM Watson Marketing Insights

Redguide, published 16 Mar 2017

How do you keep the pulse of your customers today? Customers are leaving more clues than ever on what they want and need. However, the ability to get a singular view, observe trends and changes in behavior, and then respond proactively is not as simple as it seems. It can often feel like shooting at a moving target. IBM® Watson Marketing Insights provides marketing analysts with a dynamic view of customer behavior and the power of predictive insights without requiring analytics skills. Presented in an interactive visual format, marketers receive a daily feed of insights and prioritized ... [more]


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IBM Spectrum Scale Deployment on IBM SoftLayer
Spectrum Computing

Redpaper, published 29 Nov 2016, last updated 5 Dec 2016

This IBM® Redpaper™ publication describes various activities that are necessary to deploy IBM Spectrum Scale™ on IBM SoftLayer®.


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Enabling Hybrid Cloud Storage for IBM Spectrum Scale Using Transparent Cloud Tiering
Cloud

Redpaper, published 30 Nov 2016, last updated 1 Dec 2016

This IBM® Redbooks® publication provides information to help you with the sizing, configuration, and monitoring of hybrid cloud solutions using the transparent cloud tiering (TCT) functionality of IBM Spectrum™ Scale. IBM Spectrum Scale™ is a scalable data, file, and object management solution that provides a global namespace for large data sets and several enterprise features. The Spectrum Scale feature called transparent cloud tiering allows cloud object storage providers such as IBM Cloud Object Storage (previously known as Cleversafe), IBM SoftLayer®, and Amazon S3 to be used as a ... [more]


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Reduce Costs and Speed Your Digital Transformation with IBM WebSphere Application Server on Cloud
Cloud

Redguide, published 21 Nov 2016

Businesses are always looking for ways to improve the customer experience. They need to connect with existing and new customers in innovative ways and deliver experiences that never disappoint. They also require technology-strengthened business strategies with the flexibility to adapt to new opportunities quickly. To achieve this agile state, many are using cloud-based solutions to create personalized customer experiences and harness existing enterprise applications, data, and services for a competitive advantage. IBM® WebSphere® Application Server on cloud (WebSphere on cloud) helps ... [more]


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Broker Software and Cloud Services with IBM Cloud Brokerage

Redguide, published 25 Oct 2016

Many enterprises are adopting hybrid cloud to accelerate innovation and to create new business models and revenue streams. They are modernizing their existing IT environment and taking advantage of newer, cost-efficient consumption models. However, as they adopt a hybrid cloud, they become increasingly aware of their reliance on multiple providers, and they struggle to maintain consistent management across the cloud and traditional IT platforms. At the same time, line of business (LOB) executives and users are aggressively pursuing cloud computing solutions (from a variety of suppliers), ... [more]


The above is a list of IBM Redguides on IT Business Perspectives, showing most recently published first. IBM Redguides focus on the business view of technology that solves business issues, provides business value, or enables competitive advantage by applying existing technologies or exploring a roadmap for emerging technologies. These publications are available in Adobe PDF format and may be viewed on-line or downloaded for off-line viewing and printing.




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