Enterprise Amnesia versus Enterprise Intelligence

IBM Redbooks Video

Published 23 January 2013

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Authors: Jeff Jonas

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Every two days we create as much information as we did from the dawn of civilization to 2003. Organizations are struggling to make sense of this growing amount of data. If an organization can make sense of 7 percent of its observation space today, tomorrow they might only be able to make sense of 4 percent of what they know, as the information continues to grow.

Jeff Jonas, IBM Chief Scientist, Entity Analytics and IBM Fellow, describes how this inability to understand information leads to enterprise amnesia, which refers to missing connections in a vast amount of data. For example, Jeff describes how a large retailer found that 2 out of every 1,000 people they were hiring were previously arrested for stealing from that same retailer, at the same store location.

In the following video, by using a puzzle metaphor, Jeff talks about the importance of understanding information in context, leading to enterprise intelligence. This engaging video is essential viewing for any organization that wants to make sense of what they are observing, fast enough to do something about it, while they are still observing it.


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This material has not been submitted to any formal IBM test and is published AS IS. It has not been the subject of rigorous review. IBM assumes no responsibility for its accuracy or completeness. The use of this information or the implementation of any of these techniques is a client responsibility and depends upon the client's ability to evaluate and integrate them into the client's operational environment.

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