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Abstract
This IBM Redbooks publication positions WebSphere Commerce V7 in today’s marketplace and discusses its enhanced features to enable business users to achieve their vision for Precision Marketing.
This IBM Redbooks publication will help you to tailor and configure marketing tools in IBM Management Center to create and manage various promotion campaigns as needed by your business.
This IBM Redbooks publication provides several business scenarios which can be implemented through simple customizations. Each scenario addresses a unique requirement which can be mapped with similar business scenarios.
This IBM Redbooks publication has been developed for an experienced WebSphere Commerce design and developers audience.
Table of contents
Part 1. Precision Marketing with WebSphere Commerce
Chapter 1. Precision Marketing
Chapter 2. Web activities
Chapter 3. Dialog activities
Chapter 4. Create a new target
Part 2. Customization scenario
Chapter 5. Extend the customer segment
Chapter 6. Create a new trigger
Chapter 7. Customize an existing action
Part 3. Best Practices
Chapter 8. Best Practices
Part 4. Appendices
Appendix A. Triggers, Targets, Actions, and Branching
Disclaimer
These pages are Web versions of IBM Redbooks- and Redpapers-in-progress. They are published here for those who need the information now and may contain spelling, layout and grammatical errors.
This material has not been submitted to any formal IBM test and is published AS IS. It has not been the subject of rigorous review. Your feedback is welcomed to improve the usefulness of the material to others.
IBM assumes no responsibility for its accuracy or completeness. The use of this information or the implementation of any of these techniques is a customer responsibility and depends upon the customer's ability to evaluate and integrate them into the customer's operational environment.