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Cloud Computing Simplified: The Thoughts On Cloud Way
Application Platform

Redguide, published 16 Feb 2015

This IBM® RedBlook™ publication is a collection of selected posts published on the IBM Thoughts on Cloud blog. Thoughts on Cloud is IBM’s official cloud blog, contributed by hundreds of cloud computing specialists worldwide from IBM and IBM Business Partners. Most of the authors have hands-on experience implementing cloud solutions for various industries. The goal of the blog is to provide readers with a forum to discuss and debate various cloud computing topics. Starting with the basic building blocks of cloud computing, we cover a wide range of cloud topics in this book. We do not go ... [more]


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Enhancing Value to Existing and Future Workloads with IBM z13
z Systems Software

Point-of-View, published 14 Jan 2015, last updated 14 Jan 2015

Discover how to take advantage of advances in technology to address key demands on today’s mainframes: - Cloud computing, analytics, mobile access, social media, and security (CAMSS) put new demands on businesses and IT for enhanced resilience, performance, and scale. - The volume of data and increased file sizes push networks to their limits and stress quality of service. - A powerful, workload-optimized, open, agile, and highly secure IT infrastructure is required to meet customer expectations. This IBM® Redbooks® Point-of-View publication discusses the new I/O capabilities in IBM z ... [more]


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Retain and Delight Your Customers by Applying IBM Predictive Customer Intelligence
Analytics

Redguide, published 6 Jan 2015

What if you knew which customers would most likely respond to a campaign or marketing promotion? Or knew which customers are at risk for attrition and if given the chance could provide retention offers that significantly reduced the risk of customer attrition? What if you knew the best cross-sell/up-sell opportunities with your customers? What if you and your organization knew the best action to take with each customer right now? How would it help your business if you knew each customer’s lifetime value? What if you could easily find ways to increase customer repeat visits and grow loyal ... [more]


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The Power of the API Economy: Stimulate Innovation, Increase Productivity, Develop New Channels, and Reach New Markets
z Systems Software

Redguide, published 21 Dec 2014

The API Economy is the commercial exchange of business functions, capabilities, or competencies as services using web application programming interfaces (APIs). APIs drive the digital economy and companies that do not embrace the API economy will be left behind. The API Economy is key to accelerating value, improving business performance, and extending your business services and goods to the widest possible audience. Making sure your company is easy to do business with and creating paths to new business opportunities is why the API Economy signals a new business reality. Companies that seize ... [more]


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Stepping Forward into the API Economy
z Systems Software

Point-of-View, published 17 Dec 2014

The API Economy is changing the way we think about building applications (apps) and how business value is created. Several technology trends and digital economic trends (for example, the App Economy, Sharing Economy, and API Economy) are converging with industry, creating new opportunities for innovation and customer value:
- Industry-specific API ecosystems are growing rapidly.
- The API Economy changes how we think about building "things".
- Core technological underpinnings drive enterprise-level adoption.
This IBM® Redbooks® Point-of-View publication ... [more]


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The above is a list of IBM Redguides on IT Business Perspectives, showing most recently published first. IBM Redguides focus on the business view of technology that solves business issues, provides business value, or enables competitive advantage by applying existing technologies or exploring a roadmap for emerging technologies. These publications are available in Adobe PDF format and may be viewed on-line or downloaded for off-line viewing and printing.




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