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IBM Press podcasts available:
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Internet
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 | The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market - Part 1 of 2 (audio)
MarketingProfs President Roy Young interviews Sandy Carter , VP of SOA & WebSphere Strategy from IBM Corporation, about her new book
"The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market."
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| The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market - Part 2 of 2 (audio)
MarketingProfs President Roy Young interviews Sandy Carter , VP of SOA & WebSphere Strategy from IBM Corporation, about her new book
"The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market."
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| Search Engine Marketing, Inc.: Part 1 of 4 - The Basics of Search Marketing
Heather Lloyd-Martin discusses the basics of Search Marketing with the authors of
"Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site,"Mike Moran and Bill Hunt. Part 1 of 4 |
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| Search Engine Marketing, Inc.: Part 2 of 4 - Developments in Search Marketing (audio)
Mike Moran, Bill Hunt & Heather Lloyd-Martin discuss recent developments in Search Marketing. Learn tips from the new second edition of "Search Engine Marketing, Inc." Topics include paid search, global search marketing, and organic search. Part 2 of 4. |
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| Search Engine Marketing, Inc.: Part 3 of 4 - Social Media Marketing (audio)
Mike Moran and Bill Hunt discuss Social Media Marketing with David Meerman Scott and Heather Lloyd-Martin. Learn tips from Moran & Hunt's book, "Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site," 2nd edition. |
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| Search Engine Marketing, Inc.: Part 4 of 4 - Optimizing Search Facility (audio)
Mike Moran, Bill Hunt & Heather Lloyd-Martin discuss how to optimize the search facility of your website. Gain valuable tips and best practices for getting the most out of Search Marketing. Part 4 of 4
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| Internet Marketing with Mike Moran and Lee Odden - Part 1 of 8
Marketing experts Mike Moran & Lee Odden discuss
"Do It Wrong Quickly: How the Web Changes the Old Marketing Rules" & "Search Engine Marketing Inc." Part 1of 8: Reaching breakthrough results with internet marketing. |
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| Internet Marketing with Mike Moran and Lee Odden - Part 2 of 8
Marketing experts Mike Moran and Lee Odden discuss
"Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 2 of 8: Using the internet to reach your target audiences. |
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| Internet Marketing with Mike Moran and Lee Odden - Part 3 of 8
Marketing experts Mike Moran and Lee Odden discuss
"Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 3 of 8: The new direct marketing - improving response rates and using activity metrics. |
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| Internet Marketing with Mike Moran and Lee Odden - Part 4 of 8
Marketing experts Mike Moran and Lee Odden discuss
"Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 4 of 8: The new customer relations -- how web experience dictates brand image. |
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| Internet Marketing with Mike Moran and Lee Odden - Part 5 of 8
Marketing experts Mike Moran and Lee Odden discuss
"Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 5 of 8: Achieving breakthrough results with internet marketing. Do It Wrong Quickly: Start fast, fix fast, and fix again. |
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| Internet Marketing with Mike Moran and Lee Odden - Part 6 of 8
Marketing experts Mike Moran and Lee Odden discuss
"Do It Wrong Quickly: How the Web Changes the Old Marketing Rules." Part 6 of 8: Overcoming personal and organizational barriers to change. |
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| Internet Marketing with Mike Moran and Lee Odden - Part 7 of 8
Marketing experts Mike Moran and Lee Odden discuss "Search Engine Marketing Inc." Part 7 of 8: Guiding principles for developing your paid search campaigns. |
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| Internet Marketing with Mike Moran and Lee Odden - Part 8 of 8
Marketing experts Mike Moran and Lee Odden discuss "Search Engine Marketing Inc." Part 8 of 8: Guiding principles for executing your paid search campaigns. |
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Business Strategy
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| Reaching the Goal - Part 1
Managing services is extremely challenging, and traditional "industrial" management techniques are no longer adequate. In "Reaching the Goal," Dr. John Arthur Ricketts presents a breakthrough management approach that embraces what makes services different: their diversity, complexity, and unique distribution methods. |
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| Reaching the Goal - Part 2
In Part 2 of "Reaching the Goal," Dr. John Arthur Ricketts contrasts the "Theory of Constraints" approach to services projects versus non services projects.
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| Can Two Rights Make a Wrong?: Insights from IBM's Tangible Culture Approach -
IBM is well known for its technology prowess, and in the book
"Can Two Rights Make a Wrong? Insights from IBM' Tangible Culture Approach," author Sara Moulton Reger offers IBM's own experiences in handling culture challenges based on its 2002 $3.5 billion acquisition of PricewaterhouseCoopers Consulting.
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| Can Two Rights Make a Wrong?: Insights from IBM's Tangible Culture Approach - Part 2 (audio)
In addressing some of its own difficult culture challenges, IBM has created some new concepts and approaches and is sharing them with the business community. In Part 2 of this conversation, Sara Moulton Reger, author of
"Can Two Rights Make a Wrong?," applies these lessons and shows how to take culture from a worrisome risk to a competitive advantage.
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Information Management
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| DB2 9.5 - Extreme Workload Management
DB2 evangelist Glen Sheffield and Dwaine Snow, co-author of Understanding DB2, discuss DB2 9.5 Extreme Workload Management, highlighting the new capabilities and customer benefits. |
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| Mining the Talk: Unlocking the Business Value in Unstructured Information - Part 1)
Scott Spangler describes how to unlock the business value hidden in unstructured data--from word processing docs to websites, emails to instant messages. Learn about breakthrough opportunities to become responsive, agile, & competitive in part 1 of this two-part audio series. |
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| Mining the Talk: Unlocking the Business Value in Unstructured Information - Part 2
Scott Spangler describes how to unlock the business value hidden in unstructured data--from word processing docs to websites, emails to instant messages. Learn about breakthrough opportunities to become responsive, agile, & competitive in part 2 of this two-part audio series. |
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| Understanding DB2 - Learning Visually with Examples - Raul F. Chong, author of Understanding DB2, Second Edition
Raul F. Chong makes "Understanding DB2" a different book from others in the market today. In this audio podcast, he describes which versions of DB2 are covered in the book, who makes up the book's target audience, and why "learning visually with examples" is part of the book title.
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| DB2 Manage Thyself: The Self Tuning Memory Manager - Paul Zikoplous, author of DB2 9 for Linux, Unix and Windows
DB2 9 technology takes automated administration to a new level with it's unique Self Tuning Memory Manager. If you're a DBA that has better things to do than monitor memory allocations throughout the day, across potentially tens of hundreds of servers, STMM is for you. If you're new to DB2, STMM is going to help you. If you're a long-in-the-tooth DBA, STMM is going to help you. Learn more about STMM in this session.
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Information Technology
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| Common DataPower Use Cases
In this episode, IBM leading experts and authors of WebSphere DataPower SOA Appliance Handbook; Bill Hines, John Rasmussen, Jaime Ryan, Simon Kalpadia and Jim Brennan, cover typical DataPower use cases - security, integration/ESB, transformation engine. And, configuring and setting up the devices.
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| What's a DataPower?
In this episode, IBM leading experts and authors of WebSphere DataPower SOA Appliance Handbook; Bill Hines, John Rasmussen, Jaime Ryan, Simon Kalpadia and Jim Brennan, give a description of the appliance model for IT, what DataPower SOA appliances are, and why they wrote the book.
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| Advanced DataPower Use Cases
In this episode, IBM leading experts and authors of WebSphere DataPower SOA Appliance Handbook; Bill Hines, John Rasmussen, Jaime Ryan, Simon Kalpadia and Jim Brennan, cover advanced and interesting field scenarios they have encountered for the appliances.
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| Implementing ITIL Change and Release Management, Part 1
ITIL experts Larry Klosterboer and Robin Yearsley disuss how to create and implement a solid plan for change and release management. They discuss requirements, setting a scope, building a project plan, and rolling out to an entire organization.
Click here for the book.
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| Implementing ITIL Change and Release Management, Part 2
ITIL experts Larry Klosterboer and Robin Yearsley continue by covering the most common operational roadblocks to effective services. Ending with recapping some benefits of effective change and release management.
Click here for the book.
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| Implementing ITIL Configuration Management - Part 1: Planning
In Part 1 of this two-part audio podcast series, "Planning," Robin Yearsley talks with Larry Klosterboer, author of
"Implementing ITIL Configuration Management," about how to overcome challenges associated with planning and implementing ITIL Configuration Management.
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| Implementing ITIL Configuration Management - Part 2: Implementation
Larry Klosterboer, author of
"Implementing ITIL Configuration Management," continues his discussion with Robin Yearsley. In Part 2 of this two-part audio podcast series, the discussion focuses on the implementation process, populating the CMDB, choosing a pilot, and communication & enterprise roll-out.
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