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Learn SOA with Free SOA eBook

Enjoy a free downloadable SOA eBook: Patterns, Mashups, Governance, Service Modeling and More with chapters from eight popular books by industry leaders, including Thomas Erl, Michael Ogrinz and Sandy Carter.

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Software
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Business
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For decades, marketers have been taught to carefully plan ahead because "you must get it right--it's too expensive to change." Today, winners don't get it right the first time: they start fast, change fast, and relentlessly optimize their way to success. They do it wrong quickly...then fix it, just as quickly!

Take the Do it Wrong Quickly Challenge and see if you know the new rules.

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The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market - Part 1 of 2 (audio)

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