The importance of social business is growing exponentially as companies harness the explosive growth of mobile, cloud, and big data to serve as the foundation for effective employee and customer engagement. Social business is all about various teams and individuals (employees, customers, and partners) working together and sharing information. IBM® SmartCloud™ for Social Business provides the capabilities necessary for these teams and individuals to interact and move the business forward.
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The ways individuals and communities interact, form relationships, make decisions, accomplish work, and purchase goods are changing the way business is done. A social business embraces and cultivates a spirit of collaboration and community—internally and externally—delivering unprecedented return for the time invested.
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