Precision Marketing in WebSphere Commerce

An IBM Redbooks publication

Published 11 May 2010

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ISBN-10: 0738434183
ISBN-13: 9780738434186
IBM Form #: SG24-7790-00
(220 pages)

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Authors: Rufus Credle, Priyajith Chembakassery, Julie Iammarino, Vikas C Roy


This IBM® Redbooks® publication positions WebSphere® Commerce Version 7 in today’s marketplace and discusses its enhanced features enabling business users to achieve their vision for precision marketing.

This book helps you to tailor and configure the Marketing tool in IBM Management Center for WebSphere Commerce to create and manage various promotion campaigns as needed by your business.

This book provides several business scenarios which can be implemented through simple customizations. Each scenario addresses a unique requirement which can be mapped with similar business scenarios.

This book has been developed for an experienced WebSphere Commerce design and developers audience.

Table of contents

Part 1. Precision Marketing with WebSphere Commerce
Chapter 1. Precision Marketing
Chapter 2. Web activities
Chapter 3. Dialog activities
Part 2. Customization scenario
Chapter 4. Create a new target
Chapter 5. Extend the customer segment
Chapter 6. Create a new trigger
Chapter 7. Customize an existing action
Part 3. Common Practices
Chapter 8. Common Practices
Part 4. Appendixes
Appendix A. Triggers, Targets, Actions, and Branching

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