Enabling B2C Solutions with Identity and Access Management

An IBM Redguide publication

Published 15 September 2014

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IBM Form #: REDP-5124-00
(22 pages)

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Authors: Colin Miles, Rob Macgregor


Traditionally, Identity and Access Management (IAM) solutions have been targeted to meet business imperatives for establishing control, accountability, and transparency for access permissions across enterprise IT systems and applications.

This IBM® Redguide™ publication describes how IAM has reached a state of maturity that allows organizations to seek value beyond a previously narrow focus on security, cost savings, and administrative efficiency. New IAM solutions offer opportunities to achieve so much more by delivering new services to wider user communities in innovative ways that closely align to objectives for brand management and marketing.

This guide describes solutions from IBM and Pirean that enable organizations to realize the new and significant routes to value from IAM, with examples of real-world Business-to-Consumer (B2C) scenarios, where these solutions are deployed to meet strategic business objectives beyond security and control alone.

Table of contents

Executive overview
Business challenges
IAM services for B2C
Meeting the challenges - Pirean Access: One and IBM Security Solutions
About Pirean Access: One
Case study: Enabling delivery of new online services with IAM

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