Big data is growing rapidly and driving a need within each enterprise for new tools and methodologies. This new data, when it is used in a comprehensive system, offers the potential for unique insights that drive new actions across the entire enterprise.
Here are three areas that take advantage of big data:
- Marketing intelligence and media awareness
- Corporate governance, risk management, and regulatory compliance
- Operational efficiency
This IBM Redbooks® Point-of-View demonstrate how discrete solutions can be innovatively combined to create a comprehensive enterprise solution that integrates enterprise solutions with big data. Individually, these business analytic solutions provide substantial incremental value. When they are used in a comprehensive system, they offer unique insight across an entire enterprise.
Table of contents
Taking advantage of big data
Creating an integrated solution
What's next: How IBM can help