IBM Midmarket Software Buying and Selling Guide

An IBM Redpaper publication

Note: This is publication is now archived. For reference only.

Published 12 July 2010

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ISBN-10: 0738450073
ISBN-13: 9780738450070
IBM Form #: REDP-3975-09
(204 pages)

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Authors: LindaMay Patterson


The IBM® Midmarket Software Buying and Selling Guide is tailored specifically to help the management and IT staff of small and midsized businesses evaluate how the IBM midmarket portfolio can provide simple and cost-effective solutions to common business problems.

Along with a midmarket customer focus, this IBM Redpaper™ publication is designed to help IBM teams and Business Partners be more effective in serving small and midsized businesses. We illustrate how IBM software for the midmarket can help businesses use the Web to reduce expenses, improve customer service, and expand into new markets. We cover the IBM software offering for the midmarket, which includes what the software does, the platforms it runs on, where to find more information, and how it can help your business become more profitable:

- IBM Business Partners often keep a printed copy of this guide in their briefcases for software references
- Customers can view this guide online and look up software-value messages and IBM product family offering comparisons
- IBM Sales Representatives can print parts of this guide as “leave-behinds” for customers, to give them extra collateral on midmarket software of interest

To make sure that you have the latest version of this guide, download it from this web address:

Table of contents

Chapter 1. Introduction to this guide
Chapter 2. IBM WebSphere
Chapter 3. IBM Lotus
Chapter 4. IBM Information Management
Chapter 5. IBM Tivoli
Chapter 6. IBM Rational
Appendix A. Additional product information
Appendix B. Technical and sales resources

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