Today's successful businesses understand that customer centricity is a key to their success. They strive to increase customer satisfaction with every interaction. And they seek insights from available data, enabling them to personalize the customer experience at every touchpoint. These successful businesses go beyond simply offering a great sales experience, they aim to delight their customers at every point in the value chain lifecycle, from procurement, through marketing and selling, to post-sales service.
IBM® Smarter Commerce™ solutions and IBM Business Analytics can help businesses overcome these challenges. These solutions enable you to deliver superior customer experiences including:
- Establishing a supply chain that is prepared for the unpredictable
- Producing marketing material that is targeted to each customer personally
- Providing service and insight into what customers want, often before they themselves know
- Selling to your customers, wherever they are, across multiple channels
This IBM Redguide™ publication explores the commerce challenges and describes how the union of capabilities from IBM Business Analytics and from IBM Smarter Commerce solutions can help overcome these challenges. This guide provides an introduction to the IBM Smarter Commerce solution portfolio and related IBM analytic solutions that help across the four key commerce domains: buy, market, sell, and service.
Table of contents
It is all about the customer
The buy domain
The market domain
The sell domain
The service domain