Audience, Relevance, and Search: Targeting Web Audiences with Relevant Content

An IBM Press book

Book details

by James Mathewson, Frank Donatone, Cynthia Fishel.

Published: 26 Apr 2010
ISBN: 978-0-13-700420-1

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Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!


  • Take search optimization to the next level by providing the right content to the right user at the right time
  • Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
  • New techniques for defining keywords more effectively
  • Authored by IBM web pioneers with 45+ years of content and search optimization experience


Creation vs. Curation: Sorting Out the Content Strategy and Aggregated Content: This four-part audio podcast series explains the challenges companies face when presenting aggregated content to their users, and helps you think about how to create better aggregation user experiences.

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