Book details
by James Mathewson, Frank Donatone, Cynthia Fishel.
Published: 26 Apr 2010
ISBN: 978-0-13-700420-1
Real solutions to the Internet search challenges that Web marketers and content professionals struggle with every day!
- Take search optimization to the next level by providing the right content to the right user at the right time
- Up-to-the-minute guidance on "writing for Google" that reflects the latest changes to Google's algorithms
- New techniques for defining keywords more effectively
- Authored by IBM web pioneers with 45+ years of content and search optimization experience
Podcasts
Creation vs. Curation: Sorting Out the Content Strategy and Aggregated Content: This four-part audio podcast series explains the challenges companies face when presenting aggregated content to their users, and helps you think about how to create better aggregation user experiences.