by Matthew Granis, Avinash Kohirkar
Published: 21 Dec 2015
There’s real competitive advantage buried in today’s deluge of social media data. If you know how to
analyze it, you can increase your relevance to customers, establishing yourself as a trusted supplier in a
cutthroat environment where consumers rely more than ever on “public opinion” about your products,
services, and experiences.
Social Media Analytics is the complete insider’s guide for all executives and marketing analysts who
want to answer mission-critical questions and maximize the business value of their social media data.
Two leaders of IBM’s pioneering Social Media Analysis Initiative offer thorough and practical coverage
of the entire process: identifying the right unstructured data, analyzing it, and interpreting and acting on
the knowledge you gain.
Their expert guidance, practical tools, and detailed examples will help you learn more from all your
social media conversations, and avoid pitfalls that can lead to costly mistakes.