by Brenda L. Dietrich, Emily C. Plachy, Maureen F. Norton
Published: 28 May 2014
This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM's pioneering analytics practitioners share invaluable real-world perspective on what does and doesn’t work and how you can start or accelerate your own transformation. The book provides an essential framework for becoming a smarter enterprise and shows how IBM has driven value from analytics throughout its business.