Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics

An IBM Press book

Book details

by Brenda L. Dietrich, Emily C. Plachy, Maureen F. Norton

Published: 28 May 2014
ISBN: 978-0-13-383303-4

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This book demystifies your analytics journey by showing you how IBM has successfully leveraged analytics across the enterprise, worldwide. Three of IBM's pioneering analytics practitioners share invaluable real-world perspective on what does and doesn’t work and how you can start or accelerate your own transformation. The book provides an essential framework for becoming a smarter enterprise and shows how IBM has driven value from analytics throughout its business.

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