Outside-In Marketing: Using Big Data to Guide your Content Marketing

An IBM Press book

Book details

by James Mathewson, Mike Moran

Published: 21 Apr 2016
ISBN: 978-0-13-337556-5

Learn more and purchase

Marketing has always been about "me" my brand, my product, my company. But "inside-out" marketing no longer works: your customers won't tolerate it anymore. You need to transform your marketing to "outside in." Every message you deliver must engage, fascinate, and motivate the right audiences, because you start and finish with what they already care about. Your marketing itself must provide value to customers -- whether they buy today, next month, or far into the future. How do you know what messages will do that? How do you get those messages past tough new digital gatekeepers? You start here, with Outside-In Marketing.

Special offer

Save 35% and free shipping in the US - specify discount code IBM5565

Stay informed

Subscribe to the IBM Press newsletter to be the first to learn about our newest releases.

We're here to help

Save 40% with coupon code IBMEBOOKS40

Easy ways to get the answers you need