Opting In: Lessons in Social Business from a Fortune 500 Product Manager

An IBM Press book

Book details

by Ed Brill

Published: 23 Jan 2013
ISBN: 978-0-13-325893-6

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This deeply personal extended case study offers you a detailed roadmap for achieving and profiting from deep customer engagement. Brill shares his 15+ years of product management experience at IBM and describes how these techniques and experiences have developed a vibrant marketplace of social business customers worldwide.
You’ll learn how to use social business tools to strengthen customer intimacy, extend global reach, accelerate product lifecycles, and improve organizational effectiveness. You’ll also discover how social business can help you enhance your personal brand—so you can build your career as you improve your business performance.

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