Outside in Search Marketing LiveLessons (Video Training)

An IBM Press book

Book details

by James Mathewson

Published: 31 Aug 2012
ISBN: 978-0-13-259884-2

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You will learn how to grasp the language of clients and prospects to infuse your messaging with that language. Build a digital content system based on audience language rather than corporate speak. Learn how IBM used an outside-in approach within its Smarter Planet digital experience. Develop a method for learning client language and see it in the context of search engine results. Learn how IBM applied outside-in content strategy to the fastest growing tech opportunity–cloud computing. Build web pages for next-generation search engines such as Google’s Panda. Use social media search in your link building strategy. Focus on the most useful metrics to better target your audience with relevant content. Whether you’re a marketing, Web, or IT professional, product manager, or content specialist, the course  will help you develop marketing content and content strategies that build the audience trust in your brand needed to entice them to buy your products or services.
1: Outside in Marketing
2: Outside in Content Strategy
3: Keyword Research
4: SEO on the Page
5: Link Building Strategies
6: Agile SEO

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