Outside-in Software Development: A Practical Approach to Building Successful Stakeholder-based Products

An IBM Press book

Book details

by Carl Kessler), John Sweitzer

Published: 24 Sep 2007
ISBN: 978-0-13-157551-6

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In Outside-in Software Development, two of IBM's most respected software leaders, Carl Kessler and John Sweitzer, show you how to identify the stakeholders who'll determine your project's real value, shape every decision around their real needs, and deliver software that achieves broad, rapid, enthusiastic adoption.

The authors present an end-to-end framework and practical implementation techniques any development team can quickly benefit from, regardless of project type or scope. Using their proven approach, you can improve the effectiveness of every client conversation, define priorities with greater visibility and clarity, and make sure all your code delivers maximum business value.

Coverage includes

    • Understanding your stakeholders and the organizational and business context they operate in
    • Clarifying the short- and long-term stakeholder goals your project will satisfy
    • More effectively mapping project expectations to outcomes
    • Building more "consumable" software: systems that are easier to deploy, use, and support
    • Continuously enhancing alignment with stakeholder goals
    • Helping stakeholders manage ongoing change long after you've delivered your product
    • Mastering the leadership techniques needed to drive outside-in development


John Sweitzer and IBM Vice President Carl Kessler introduce their recent book, Outside-in Software Development, by describing five steps to outside-in thinking and how to get started.

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