Decision Management Systems: A Practical Guide to Using Business Rules and Predictive Analytics

An IBM Press book

Book details

by James Taylor

Published: 10 Oct 2011
ISBN: 0132884380

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Companies today are their systems. Customers' experience is driven by the behavior of those systems. Product prices, discounts, availability, and eligibility are what the systems say they are, based on their embedded data and logic. Yet most companies rely on operational systems that are purely or largely passive. What if you could make those systems active participants in running the business more effectively? Decision Management makes this possible - and, in this book, the field's leading expert shows business leaders how to take full advantage of it. James Taylor shows how to go beyond traditional, rigid approaches to automating decision-making by integrating operational and analytic technologies to create agile, flexible systems that learn. Through multiple case studies from his own consulting work and IBM's enterprise customers, Taylor demonstrates how to combine technologies such as predictive analytics, optimization and business rules - improving customer service, reducing fraud, managing risk, increasing agility, and driving growth. Decision Management Systems offers trusted advice for applying Decision Management to your own problems and environment. Both a practical how-to guide and a framework for planning, it shows how to refocus existing analytics and business rules initiatives for greater long-term value, and overcome the specific obstacles that can derail your Decision Management initiative.

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