IBM Press books

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The DevOps Adoption Playbook

by Sanjeev Sharma

Published 12 Jan 2017

This book provides a playbook on how to adopt DevOps in a multi speed IT enterprise, and achieve both Innovation and Optimization, while at the same time managing cost, risk, and quality.
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Outside-In Marketing: Using Big Data to Guide your Content Marketing

by James Mathewson, Mike Moran

Published 21 Apr 2016

James Mathewson and Mike Moran, two world-renowned digital marketing thought leaders will show how to integrate content marketing with Big Data to deliver exactly the right messages to exactly the right customers and influencers. IBM's James Mathewson and Converseon's Mike Moran reveal how to make the most of today's Big Data algorithms to shape your messages and get them past Google and Facebook. You'll find up-to-the minute practices, techniques, recommendations, guidelines, and metrics for mining their words. Mathewson and Moran show how to: Go beyond "guess and hope" to transform your marketing practices, campaigns, and channels with Big Data Recognize how Google uses natural language processing, machine learning, and data analytics "against" you - and overcome the obstacles the create Infuse search and social data into product development from its inception, so you can tightly align your offerings with customer needs Measure campaign results more accurately, and feed metrics right back into practices for interative improvement Discover exactly what content is working now, and what's failing Uncover powerful new opportunities to develop discoverable, shareable content Go beyond high-quality content: align all your marketing and communications practices to support outside-in marketing Leverage advanced applications of text analytics and machine learning, including Panda, Penguin, Caffeine, and sophisticated sentiment analysis Build standout web and mobile sites based on all you've learned about your customers Find the right mis, cadence, and combination of social platforms to maximize ROI
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Social Media Analytics: Techniques and Insights for Extracting Business Value Out of Social Media

by Matthew Granis, Avinash Kohirkar

Published 21 Dec 2015

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Enterprise Class Mobile Application Development: A Complete Lifecycle Approach for Producing Mobile Apps

by Leigh Williamson, Roland Barcia, Omkar Chandgadkar, Ashish Mathur, Soma Ray, Darell Schrag, Roger Snook, Jianjun Zhang

Published 2 Dec 2015

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Practical Software Architecture: Moving from System Context to Deployment

by Tilak Mitra

Published 23 Nov 2015

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Getting Started with Data Science: Making Sense of Data with Analytics

by Murtaza Haider

Published 20 Nov 2015

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Common Information Models for an Open, Analytical, and Agile World

by Mandy Chessell, Gandhi Sivakumar, Dan Wolfson, Kerard Hogg, Ray Harishankar

Published 11 May 2015

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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site, 3nd Edition

by Mike Moran, Bill Hunt

Published 9 Dec 2014

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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

by Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson

Published 17 Oct 2014

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Performing Information Governance: Step-by-step Guide to Making Information Governance Work

by Anthony David Giordano

Published 18 Sep 2014

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Developing Quality Technical Information: A Handbook for Writers and Editors, 3rd Edition

by Michelle Carey, Moira McFadden Lanyi, Deirdre Longo, Eric Radzinski, Shannon Rouiller, Elizabeth Wilde

Published 19 Jun 2014

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Modern Web Development with IBM WebSphere: Developing, Deploying, and Managing Mobile and Multi-Platform Apps

by Kyle Brown, Roland Barcia, Karl Bishop, Matthew Perrins

Published 16 Jun 2014

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Analytics Across the Enterprise: How IBM Realizes Business Value from Big Data and Analytics

by Brenda L. Dietrich, Emily C. Plachy, Maureen F. Norton

Published 28 May 2014

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Mastering XPages - Second Edition

by Martin Donnelly, Mark Wallace, Tony McGuckin

Published 18 Apr 2014

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DB2 Essentials - Understanding DB2 in a Big Data World

by Raul F. Chong, Clara Liu

Published 31 Oct 2013

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Being Agile: Eleven Breakthrough Techniques to Keep You from "Waterfalling Backwards"

by Leslie Ekas, Scott Will

Published 22 Oct 2013

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Patterns of Information Management

by Amanda Chessell, Harald C. Smith.

Published 16 May 2013

Leading IBM information management experts Mandy Chessell and Harald Smith show how to design, integrate, and optimize "information supply chains" that:   * Effectively characterize the information issues associated with today's complex distributed systems * Fully reflect today's service-oriented, message-based environments * Establish an information landscape that is effective, manageable, ordered, and efficient. * Create orderly flows of information which can be reused and synchronized wherever necessary * Support reasoned decision-making about the applicability and consequences of each alternative approach
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Mobile Strategy: How Your Company Can Win by Embracing Mobile Technologies

by Dirk Nicol

Published 26 Apr 2013

Mobile Strategy  gives IT organizations all the guidance they need to navigate this complex landscape, leverage its opportunities, and protect their investments along the way. IBM’s Dirk Nicol clearly explains key trends and issues across the entire mobile project lifecycle. He offers insights critical to evaluating mobile technologies, and presents proven best practices based on real-world case studies from his extensive experience with IBM’s enterprise customers.
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Opting In: Lessons in Social Business from a Fortune 500 Product Manager

by Ed Brill

Published 23 Jan 2013

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IBM Cognos Business Intelligence v10: The Complete Guide

by Sangeeta Gautam.

Published 28 Nov 2012

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DB2 SQL Tuning Tips for z/OS Developers

by Tony Andrews

Published 19 Oct 2012

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Outside in Search Marketing LiveLessons (Video Training)

by James Mathewson

Published 31 Aug 2012

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Developing and Hosting Applications on the Cloud

by Alex Amies, Harm Sluiman, Qiang Guo Tong, Guo Ning Liu.

Published 29 Jun 2012

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Is Your Company Ready for Cloud?: Choosing the Best Cloud Adoption Strategy for Your Business

by Pamela K. Isom.

Published 22 Jun 2012

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Disciplined Agile Delivery: A Practitioner's Guide to Agile Software Delivery in the Enterprise

by Mark Ambler, Scott Lines

Published 4 Jun 2012

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Multilingual Natural Language Processing Applications: From Theory to Practice

by Daniel Bikel, Imed Zitouni.

Published 11 May 2012

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XPages Extension Library: A Step-by-Step Guide to the Next Generation of XPages Components

by Paul Hannan, Declan Sciolla-Lynch, Jeremy Hodge, Paul Withers, Tim Tripcony.

Published 9 May 2012

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DB2 Developer's Guide - A Solutions-Oriented Approach to Learning the Foundation and Capabilities of DB2 for z/OS, 6th Edition

by Craig Mullins

Published 4 May 2012

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An Introduction to IMS: Your Complete Guide to IBM Information Management System, 2nd Edition

by  Barbara Klein, Richard Alan Long, Kenneth Ray Blackman, Diane Lynne Goff, Stephen Paul Nathan, Moira McFadden Lanyi, Margaret M. Wilson, John Butterweck, Sandra L. Sherrill.

Published 12 Mar 2012

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XPages Portable Command Guide

by Martin Donnelly, Maire Kehoe, Tony McGuckin, Dan O'Connor.

Published 10 Feb 2012

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