Developing Exceptional Multi-Channel Web Experiences

Published 28 February 2013

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Authors: Wei-Dong Zhu, Rishi Bhargava, Cali Clarke, Francesco De Collibus, Carl Domingue, Kapil Madan, Christine Miner, Jyoti Rani, Jaspreet Singh, Sunny Wan


IBM® Lotus® and IBM Redbooks® have partnered together to show you, by example, how to develop exceptional multi-channel web experiences with core IBM Web Experience Software products (IBM WebSphere Portal, IBM Web Content Manager, IBM Worklight, and IBM Connections) using tools such as IBM Web Experience Factory and Rational Application Developer.


With the growth of mobile and smart phones in today's world, organizations must be able to deliver a true multi-channel web experience to provide customers, business partners, and employees access to information and applications no matter where employees are and what devices they are using.

Users expect a web experience that is engaging, relevant, trustworthy, and portable. Having exceptional multi-channel web experiences means providing a web platform for users and helping to meet the following objectives:

  • Retaining and enhancing existing users
  • Maintaining competitive advantage
  • Attracting new users

Providing exceptional multi-channel web experiences improves user experiences across devices and enhancing platform scalability with the goals of reducing costs and increased profitability. IBM provides a range of Web Experience Software that can help provide your organization deliver exceptional web experiences. This includes our flagship solutions:

These suites include the following core products:

Also included is support developer tooling, such as IBM Web Experience Factory, Rational Application Developer, and other standards based tooling like Eclipse

This guide discusses ways to achieve exceptional multi-channel web experiences through descriptions of implementation of use cases with the IBM products that are indicated in the previous list. The use cases are part of a simulated Government Portal (Your City) demo website using IBM WebSphere Portal Server v8.0.0.1 and Content Template Catalog (CTC4). This website is fully responsive based on the IBM WebSphere Portal Server v8.0.0.1 responsive theme. It can be accessed from desktop browsers, phone, and tablet devices. In addition, when using the "Check In" and "Citizen Reports" applications, you can access the native camera on the mobile device by using Worklight client-side architecture.

This guide consists of the following articles:
  • Introducing "Exceptional Multi-Channel Experiences"
  • Mobility and mobile applications development options (mobile web, hybrid, and native)
  • Responsive web design and tools to create exceptional multi-channel experiences
  • Introducing use cases and their development
  • Multi-channel solution development overview
  • IBM Web Content Manager development overview
  • IBM Web Experience Factory development overview
  • IBM Rational® Application Developer Portal Toolkit development overview
  • IBM Worklight development overview
  • Use case: Check In
  • Use case: Citizen Reports
  • Use case: Find Parks and Landmarks
  • Use case: Events
  • Use case: News
  • Conclusion

Click this link to see the guide content: Developing Exceptional Multi-Channel Web Experiences.

Special Notices

This material has not been submitted to any formal IBM test and is published AS IS. It has not been the subject of rigorous review. IBM assumes no responsibility for its accuracy or completeness. The use of this information or the implementation of any of these techniques is a client responsibility and depends upon the client's ability to evaluate and integrate them into the client's operational environment.

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