The Power of Cognitive Marketing: IBM Watson Marketing Insights

An IBM Redguide publication

Published 16 March 2017

cover image

ISBN-10: 0738456047
ISBN-13: 9780738456041
IBM Form #: REDP-5432-00
(22 pages)

Authors: Theresa Morelli, Colin Linsky

Abstract

How do you keep the pulse of your customers today? Customers are leaving more clues than ever on what they want and need. However, the ability to get a singular view, observe trends and changes in behavior, and then respond proactively is not as simple as it seems. It can often feel like shooting at a moving target.

IBM® Watson Marketing Insights provides marketing analysts with a dynamic view of customer behavior and the power of predictive insights without requiring analytics skills. Presented in an interactive visual format, marketers receive a daily feed of insights and prioritized recommendations that allow them to quickly and easily identify the most impactful areas for targeted marketing outreach.

This IBM Redguide™ publication introduces the IBM Watson Marketing Insights solution and highlights the business value of the solution. It provides a high-level architecture and identifies key components of the architecture.

Table of contents

Executive overview
Delivering on the promise of customer centricity
Analytics designed with the marketer in mind
An analytically supercharged marketing platform
Marketing the "man plus machine" cognitive era
A solution built for purpose
Rich analytic techniques
Actionable insights and rich audience building
Extending reach with third-party customer data
Conclusion

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